The $ Marketing and advertising Strategy That Built an $11 Billion Dollar Business

The notion of standing on the facet of the road anxiously ready for a stranger to select you up was once more synonymous with a scene from a horror film than a $11 billion tech startup. Only a decade ago, it could have been regarded as hitchhiking. So when Uber went in pursuit of building a peer-to-peer (P2P) rideshare startup, it was not just faced with the common chicken-or-the-egg dilemma that each P2P faces, but the grim actuality that for it to stand any chance at accomplishment, it necessary more than to get both of those producers (drivers) and shoppers

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