Industry

The Community-Relations Market Grabs a Foothold in the UN

Kofi Annan, the United Nations secretary-typical from 1997-2007, and Frederic Eckhard, his spokesman, who created the most transparent insurance policies of any current UN administration. But that aim has strike an all-time small, and some UN organizations are even using public-relations companies to handle media inquiries. EVAN SCHNEIDER/UN Photo

As the remaining spherical of the Technology Equality Forum was about to open in Paris in late June, some reporters, which includes from PassBlue, had been directed by a couple of United Nations businesses most associated in the party, to check with their queries to community-relations providers. Professional communications specialists in the UN program have been “too chaotic,” reporters ended up advised.

It was not the initially time UN agencies — in this situation, UN Women of all ages and the UN Inhabitants Fund, in certain — bought assistance for big situations. The community-relations industry experts, however, can conveniently come to be boundaries, keeping reporters from UN officers. They put together solutions to media requests and immediate the journalists to say that these replies come from the meant formal.

Is this the beginning of a trend that sidelines in-home communications employees and draws cash from humanitarian budgets? In the earlier, the greatest communicators for the UN frequently came from inside the organization’s ranks.

“Why would any company of the UN want to employ substantial-priced PR firms to discuss for them,” Stephen Schlesinger, writer of “Act of Creation: The Founding of the United Nations,” asked in an e-mail to PassBlue. “Don’t they have ample believe in in their possess missions to inform the public what is going on in their businesses?” He named this “a really troubling trend.”

Samir Sanbar, a retired former director of communications for the UN, explained in a concurring electronic mail interview: “Private public relations organizations were being diligently averted at first by the UN [because] they could possibly erode the wanted perception of a credible, impartial international civil service. An helpful functionality by the UN and credible outreach by its devoted, proficient staff operating with educated media is not only far more pertinent but also saves considerable expenditure.”

More use of professional general public relations takes place as transparency has strike a minimal point among the UN substantial-stage officers, who are surrounded in numerous offices by secretive workers members, generally performing in press workplaces. The pandemic has also manufactured it tougher to run into UN personnel, say, in the UN hallways, since most individuals have been performing remotely. Although the UN introduced last 7 days that it has entirely reopened its headquarters, journalists are however unable to attend Protection Council conferences physically.

Joseph Chamie, an internationally recognised demographer, formerly directed the UN Inhabitants Division below the UN Section of Economic and Social Affairs, where a wealth of credible world-wide facts was stored and analyzed. He evaded endeavours to withhold information and facts.

“My coverage was very simple: journalists and the media have precedence,” he mentioned in a cellular phone job interview with PassBlue. He told his staff that when journalists get in touch with, “stop whatever you are doing, choose the call, address their thoughts, do the job interview or get back to them swiftly as attainable with the responses and information and facts.” All printed studies had to be accompanied, he extra, “by a 1-web site, well written press release in the six UN languages, highlighting the results.”

Kofi Annan, the secretary-basic from 1997 to 2007, and Frederic Eckhard, his spokesman (who retired in 2005), instituted the most transparent procedures of any recent UN administration. Early on, they recognized the principle that all UN officers could speak to the media in just their regions of competence and expertise.

Eckhard, a previous journalist, 1st joined the spokesman’s workplace in 1988 and later on turned head of information and facts for two essential UN peacekeeping operations. He performed a part in Namibia’s transition to independence from South Africa (1989-1990). In 1992, he was the very first spokesman of the UN security drive (Unprofor) in the previous Yugoslavia, based mostly in Sarajevo, as war was consuming the Balkans.

In the course of the Annan administration, a powerful extreme-ideal-wing movement grew in the United States Congress essential of the UN, and significantly the secretary-general, which include Annan for the oil-for-foods scandal in Iraq. The UN was cleared by an unbiased investigation, apart from for some mismanagement troubles.

Eckhard, an American, also felt force from within the firm as he assembled an international workers and satisfied issues from his competitors for positions or governments who questioned his possibilities.

“You really do not hearth individuals at the UN, but a couple of staff users seemed to know it was time to go away,” Eckhard wrote in an trade of current e-mail from France, where by he life. “I slowly replaced them with ex-journalists.”

“I felt that a journalist would finest know what form of data journalists want and how to provide it swiftly,” he extra. His 1st employ was Marie Okabe from Japan, a former UPI reporter who was then operating for the high commissioner for refugees, Eckhard explained. “Kofi told me he didn’t want me to communicate just for him but for the complete UN system. I needed Marie to include the businesses for me.”

“UN personnel procedures intervened,” Eckhard recalled. A competitor for the place that Okabe had been selected by Eckhard argued that it was group plan to use insiders only. In this situation, Annan’s main of staff, Iqbal Riza, dismissed that argument, and Okabe was appointed.

Farhan Haq, a Pakistani-American from InterPress Assistance, and son of the late Mahbub ul-Haq, a best global progress qualified and a creator (with Amartya Sen of India) of the UN Human Progress Report, grew to become deputy spokesman for Eckhard, in which he remains.

Needing an expert Television journalist, Eckhard recruited Stéphane Dujarric de la Rivière from ABC Television in Washington. “He was French, fluent in English, experienced a excellent feeling of humor and capability for operate,” Eckhard wrote. “He was fantastic. And even now is.” Dujarric is now the main voice and speak to for journalists at the UN.

Scores of other appointments in New York Metropolis headquarters and all-around the entire world followed. At the similar time, Eckhard was reforming each the day by day routines of the spokesman’s workplace and the business office itself.

“I changed the format of the each day briefing,” Eckhard wrote. “In the earlier, every briefing commenced with the day by day appointments of the Secretary-Normal. I mentioned, hell, we can give them that on a piece of paper. Let’s start off with the news.” He redesigned the spokesman’s workplace to make it a lot more welcoming to media.

“Journalists normally handed by my door as they appeared at the press releases [placed nearby] and usually couldn’t resist the temptation to arrive in and chat, which I welcomed,” he said. “I felt that information and facts was a two-way avenue. They would inform me about a conversation they had with an ambassador or other source, which was facts I observed practical.”

“My staff members weren’t always the most effective resources of info on a complex subject matter,” Eckhard recalled. “The Secretariat is total of abilities, but we didn’t have a coverage that authorized these individuals to communicate to the push.”

Beneath the new transparency recommendations, he additional, “[M]y people today could present common details, but they could also information the journalist to the very best resource of info in the Secretariat. We would then connect with that man or woman and say, ‘Journalist X is listed here with me and would like to produce about X I’d like you to chat to him/her.’”

It worked.

“So there have been gender problems, nationality concerns, language issues, all usual of the UN,” Eckhard claimed. “But they had been secondary. For me the base line was our reliability with journalists.”


Barbara Crossette

Barbara Crossette is the senior consulting editor and writer for PassBlue and the United Nations correspondent for The Nation. She is also a member of the Council on Overseas Relations. She has also contributed to the Oxford Handbook on the United Nations.

Beforehand, Crossette was the UN bureau chief for The New York Periods from 1994 to 2001 and earlier its chief correspondent in Southeast Asia and South Asia. She is the creator of “So Shut to Heaven: The Vanishing Buddhist Kingdoms of the Himalayas,” “The Wonderful Hill Stations of Asia” and a International Coverage Association examine, “India Improvements Course,” in the Overseas Policy Association’s “Great Conclusions 2015.”

Crossette received the George Polk award for her protection in India of the assassination of Rajiv Gandhi in 1991 and the 2010 Shorenstein Prize for her crafting on Asia.