Advertising and marketing traits for April 22, 2022

Range of the 7 days

48%: Share of U.S. older people who say they could not get by with out their smartphone, according to Kantar. The amount is in fact down from an common of 61% between 2012 and 2019.  Smartphone utilization has not declined, of system, so “it seems Americans’ love affair with their telephones has tempered above time as they’ve gotten employed to the tech,” Kantar states. 

And in this article is a troubling indicator for smartphone entrepreneurs: ”Most People, from teens to their grandparents, don’t experience there is substantially differentiation in the latest smartphone current market,” Kantar experiences, “with 56% reporting that ‘smartphones currently are all really a great deal the identical.’”

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Quotation of the week

“It by no means turned the corner. We felt that, after sitting down with the products group and on the lookout at the evolution of the solution and exactly where it is going to be in the next couple of years, [the Captain Obvious] platform did not do any extra justice—we required to press reset and do some thing a lot more in tune with exactly where we are going.” —Hector Muelas, senior VP of world wide promoting and creative at Expedia, on’s choice to ditch extensive-time mascot Captain Obvious.

On the transfer

True estate platform Cadre appointed Dustin Cohn main marketing officer. He had been head of promoting at Goldman Sachs for the Marcus brand name and prosperity management.