Marketing trends for May 6, 2022

Number of the week

$24 million: the amount donated by BodyArmor and its founder Mike Repole to Mamba & Mambacita Foundation, the single largest donation Kobe Bryant’s foundation has received.

Quote of the week

“Vuori is not as well-known, but people in the business community, and people with higher income, have seen it—they’re paying attention and it’s growing a lot.” –Cristina Fernández, managing director and senior research analyst at Telsey Advisory Group, on why challenger brand Vuori is on the rise.

On the move

Target promoted Cara Sylvester to chief guest experience officer, a position that oversees all of marketing, digital and technology. She retains her executive VP title but her title as CMO is now incorporated into her new role.

Dickies tapped Sarah Crockett as global chief marketing officer. She was CMO at Backcountry.

SmartRent Inc., a provider of smart home and smart building services, hired Robyn Young as CMO, a newly created position. She was formerly CMO at Western Alliance Bancorporation.

Andy Goeler, VP of Marketing for Bud Light and a 43-year veteran of Anheuser-Busch, announced his retirement at the end of the year. The brewer promoted Daniel Blake, currently VP marketing, Budweiser and value, to the role of marketing group VP, mainstream, effective June 1. His duties will include the Bud Light brand family.  Anheuser-Busch also confirmed the departure last month of Azania Andrews, who had most recently served as VP of Connections. Spencer Gordon, previously VP of in-house agency draftLine and digital, was named VP, Connections and draftLine.